eBay Vacation Advertising Places New Twist on Outdated ‘Flash Sale’ Technique

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eBay is placing a brand new twist on an previous technique this holiday-shopping season. It’s operating flash gross sales the place it subsidizes the reductions, because it did a couple of years in the past, however this month’s promotions are rather more restrictive.

In 2018, eBay ran frequent sitewide flash gross sales all year long. Now, eBay is funding coupons good for 10% off purchases, however solely in choose classes – and with additional restrictions for purchases inside these classes.

On Tuesday, eBay kicked off a ten% off sale in Superb Jewellery with a $300 minimal buy of a single eligible merchandise required and the low cost capped at $500.

The low cost applies to the acquisition worth (excluding delivery, dealing with, and taxes) of eligible gadgets within the Superb Jewellery, Engagement & Marriage ceremony, Males’s Jewellery, and/or Classic & Vintage Jewellery classes bought on eBay.com.

eBay had run the same promotion final week for luxurious watches. That sale ran from November 15 by means of November 24, 2022 – particulars are present in this EcommerceBytes Newsflash article.

eBay CEO Jamie Iannone has eschewed the method of his predecessor, telling Wall Avenue analysts final 12 months that he was shifting from specializing in the variety of energetic consumers – “even low worth consumers or one-and-done consumers” – to give attention to greater common promoting worth items, calling it wholesome for the ecosystem.

eBay is operating the present 10% off sale on fantastic jewellery by means of November twenty eighth. Remember to learn the complete phrases for particulars and restrictions if utilizing the ten% off coupon code.

eBay subsidizes ten-percent-off sale in fine jewelry

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is writer of “Flip eBay Knowledge Into {Dollars}” (McGraw-Hill 2006). Her weblog was featured within the e-book, “Running a blog Heroes” (Wiley 2008). She is a member of the On-line Information Affiliation (Sep 2005 – current) and Investigative Reporters and Editors (Mar 2006 – current). Observe her on Twitter at @ecommercebytes and ship information tricks to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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